Index | 5/22 - 4/23 | 5/21 - 4/22 | 5/20 - 4/21 | 5/19 - 4/20 | Var |
---|---|---|---|---|---|
Rev | $3,530,243 | $4,354,814 | $2,918,830 | $3,405,913 | -18.9% |
Dnrs | 22,927 | 26,673 | 24,614 | 24,762 | -14.0% |
Avg | $72 | $84 | $64 | $79 | -14.6% |
R/Dnr | $154 | $163 | $119 | $138 | -5.7% |
G/Dnr | $2 | $2 | $2 | $2 | 10.5% |
$Chg | -6% | 38% | -14% | 0% | 0.0% |
#Chg | 10% | 5% | 5% | 0% | 0.0% |
Ret | 48% | 51% | 51% | 58% | -6.0% |
Donor Group | 5/22 - 4/23 | 5/21 - 4/22 | 5/20 - 4/21 | 5/19 - 4/20 | Var |
---|---|---|---|---|---|
New | 7,016 | 10,746 | 8,492 | 9,017 | -35.0% |
New LY | 2,912 | 2,313 | 2,548 | 2,018 | 26.0% |
Re-In LY | 1,394 | 1,471 | 1,909 | 1,773 | -5.0% |
Consecutive | 8,591 | 8,875 | 8,191 | 7,764 | -3.0% |
Lapsed | 3,014 | 3,268 | 3,474 | 4,190 | -8.0% |
Sustainers | 1,977 | 1,778 | 966 | 822 | 11.0% |
Total | 24,904 | 28,451 | 25,580 | 25,584 | -12.0% |